As someone who loved to mix social media with the assumed dusty and ancient world of archiving and libraries, this article really hits home. It’s amazing how, in every way, big companies shut little companies out. If anything, this is a cyber version of what is going on in our country.
Originally posted on Agnostic, Maybe:
If your library has a Facebook page and uses it for outreach, you need to read this article from the Dangerous Minds website. There really isn’t a good quote to pull out the meaning, so take a moment to go and read it. The basics revolve around Facebook monetizing page promotion while simultaneously throttling the amount of people who can see a post from a Facebook page. In short, if you want your page posts to reach your entire audience, you have to pay.
The free ride is over.
I can’t really fault Facebook for making a change like this; their investors want dividends and what drives that is revenue. The amount of things you can do with Facebook for free still makes it valuable for other purposes like keeping in touch with far away family members and friends. It does, however, feel slightly at odds with the ‘power to share’ sentiment from Mark Zuckerberg’s IPO letter seemed to be aiming towards. It reframes it into “I want you to share but only a limited audience will see it unless you pay up” which really doesn’t seem as much of a lofty world-changing dream anymore.